Branding & Identity
Print
Experience

One of our favorite design projects to date. We handle every element of design, from hand painted windows to web development.

For Fresa’s our challenge was clear: How can we build a brand as enticing and authentic as the client’s food? So we went to the source: the legendary ﬂavor of Mexico City roasted chicken and the eclectic street culture where you ﬁnd it. We took the DIY spirit of street vendors and transformed two spaces: a drive-thru location and an indoor/outdoor creekside patio location.

It’s not everyday we get to design a 20’ high revolving neon chicken sign. We put the same affection into making every Fresa’s brand element as refreshing. It’s evident in the walk up menu boards, takeout packaging, staff apparel, and signage that lines the drive-thru.

With a client committed to bringing the best roasted chicken to the market, we had to deliver the same commitment to every piece.

The initial drive-thru concept proved so successful that Fresa’s opened a second, sit-down location that includes a creekside patio and walk-up window.

The secret is out: a third location will be opening soon! We’re leveraging our years of collaboration together to make some truly amazing things happen with this new buildout. Check back for updates.