Fresa’s Chicken

P.1625-B — LAMAR + DOS
A modern take on classic Mexican Chicken al Carbon

One of our favorite design projects to date, we handle every element of design, from hand painted windows to web development.

For Fresa’s our challenge was clear: How can we build a brand as enticing and authentic as the client’s food? So we went to the source: the legendary flavor of Mexico City roasted chicken and the eclectic street culture where you find it. We took the DIY spirit of street vendors and transformed two spaces: a drive-thru location and an indoor/outdoor creekside patio location. It’s not everyday we get to design a 20’ high revolving neon chicken, but we put the same passion into making every piece of the Fresa’s brand just as refreshing. It’s evident in the walk up menu boards, takeout packaging, staff apparel, and signage that line the drive-thru. With a client committed to bringing the best roasted chicken to the market, we had to deliver the same commitment to every piece.

Fresa’s has become one of Austin’s most iconic brands

“Big agency” marketing director sitting on bar stool next to us

The initial drive-thru concept proved so successful that Fresa’s opened a second, sit-down location that includes a creekside patio and walk-up window.