Nickel City had some serious shoes to fill, moving into the space of one of Austin’s most beloved neighborhood bars – the historic Longbranch Inn.
This isn’t another fancy whiskey bar or high concept pick-up joint. Nickel City is a neighborhood bar where you can stop after work, say Hi to friends, and cash a paycheck if things are tight and the banks not open til Monday. The kind of place your spouse calls looking for you when your cell phone dies. To accomplish the desired look and feel by using materials, printing methods and signage that felt approachable and familiar. Nothing too precious, just simple, easy and fun.
Nickel City Merch
The merch program at Nickel City has snowballed into a surprise side hustle. Limited edition hats sell-out before we know it and major liquor distributors collaborate on tee shirt designs. The annually released tiki glasses have become quite the collectors item as well.
A bar isn’t really complete without good bar food.
Delray Café is the food trailer found behind Nickel City’s side door serving up Detroit style Coney Dogs, Sliders, Chili-Cheese Fries and Fast Service — brought to you by the brothers that gave you Via 313 Pizza. 93,538 inches of coney dog served and counting.
Thank you to our sidekicks:
J.J. Campbell – Screenprinting
Mike Reddy – Illustration
Hunter Townsend – Photography