As more bike shops opened in East Austin, Pedal Pushers reached out to Arts & Rec for a graphic tune-up.
East Side Pedal Pushers is a full-service independent bike shop with a scrappy D.I.Y. attitude. The original bike shop opened in East Austin in 2002 and has occupied four different locations since. As Austin grew and competition
increased, Owner Lee Gresham asked us to help solidify his brand. Arts and Rec shares many of Pedal Pusher’s inclinations and ideals which made this collaboration as easy as a wheelie without a front wheel.
Part cash money, part barter, part greasy hand-shake… the Arts and Rec crew were great to work with and nailed our vibe. We didn’t want to be too slick.