Jamey and Constance Garza are a duo, a team that brings the design sensibility of Marfa, Texas to custom-made furniture and textiles. We feel lucky to work with such talented, artistic people who have a great eye for design. If ever in West Texas make sure to stop by their showroom and say hello.
For Fresa’s our challenge was clear: How can we build a brand as enticing and authentic as the client’s food? So we went to the source: the legendary ﬂavor of Mexico City roasted chicken and the eclectic street culture where you ﬁnd it. We took the DIY spirit of street vendors and transformed a space that was never meant to be a restaurant into one of the Austin food scene’s most successful takeout concepts. It’s not everyday we get to design a 20 foot revolving neon chicken sign, but we put the same passion into making every piece of the Fresa’s brand just as refreshing. It’s evident in the walk up menu boards, takeout packaging, staff T-shirts, and the bandit signs that line the drive-thru. With a client committed to bringing organic, farm-to-table food to the market, we had to deliver the same commitment to every piece.
Niantic Labs can be found somewhere between San Francisco, Austin and New York. We have never actually met an em-ployee of this mysterious company, but their drones drop instructions and payments as required. What we have gathered from our relationship with Niantic is that there is a high level of intellect, a keen knowledge of maps, a detailed eye for design, and an altered take on reality (AR). Their stealthiness lends charm to their projects. Rumor has it they might be a reincarnation of the A-Team. A spinoff from Google, they continue to partner with their former parent and others to create mobile AR and games. We’re happy to play along.
Niantic Labs retained Arts and Recreation to design the mobile experience and brand touchpoints for Field Trip. Basically a tour guide on your smartphone, the platform allows users to discover local points of interest via push notiﬁcations. So whenever you walk near a historic landmark, or a great place to eat, your phone signals you. There are also powerful map features that enable users to customize their interests. Arts and Rec went beyond designing the brand and UI, and contributed to developing the map features as well as a host of trip notebooks, signs and other artifacts that extend the digital experience into the physical world for special Field Trip Days.
Aaron Michalovic is a timber framer from the frigid northeast, now relocated to Austin. He's the only woodworker we know that wears flip-flops year-round. It might be hard to have faith in a woodworker who leaves his toes vulnerable to a dropped hammer or a rogue board, but this guy can build a barn that will last 200 years or carve a spoon from a delicate branch. Watching him work encourages us to do what we love – however we get there.
A logo is not a brand, but a good logo communicates the raw essence of a brand in simple, direct terms. So it becomes shorthand for the brand. Which is important, because brand is shorthand for trust. Here’s a collection of logos that our clients have entrusted to us to help build their brands.
Jed Buie and Ashley Kegley-Whitehead love to tell stories. As a public relations team, Buie and Co. works on a wide range of issues, which is why they asked us to create an identity that could both "impress a politician or earn the respect of a farmer."